The initial black screen with a bright orange graphic.

The ad opens with a black screen and an orange graphic, then transitions to a woman in athletic wear playing a game of pétanque. She is seen in various poses, throwing the balls. Other people are also playing or watching. The scene shifts to close-ups of the players and the game. Text overlays appear asking questions about style and then stating "Find din stil". The ad concludes with the Zalando logo and the orange graphic.