Views1.1M1.1M
Published17 Feb 202617 Feb 26
AI
An orange graphic on a black screen.
The ad opens with a black screen and an orange graphic, then transitions to a montage of people playing a game of pétanque in a sunny, urban setting. The players are diverse in age and background. The editing is quick-paced, interspersing close-ups of the players' faces and actions with wider shots of the game and the surroundings. There are shots of the pétanque balls on the ground, people crouching and throwing, and close-ups of faces showing concentration and emotion. The ad ends with a woman looking out from a balcony and the Zalando logo.











