The initial animated orange shape and the question posed on screen.

The ad opens with a black screen and an animated orange shape, resembling a play button. It transitions to a series of scenes featuring people in a cafe and on a street. The pacing is quick, with cuts between different individuals and groups. Key visuals include a woman in a white dress holding a glass of olives, people sitting at cafe tables, and a street scene with a cafe called 'Chez Katherine'. The ad ends with the Zalando logo and two women interacting.