The giant red chair and the large group of people in matching red outfits.

The ad opens with a wide shot of a large furniture store, XXX Lutz, with a giant red chair sculpture outside. A group of five people, all dressed in red jackets and white pants, stand in the parking lot. Red balloons are seen floating in the sky and clustered around the store. As the ad progresses, large text appears on screen. The group of people remain static, looking towards the camera. The ad ends with a shot of the XXX Lutz logo.