The ad opens with a bold title card: 'The all-new Xiaomi 17'.

The ad opens with the text 'The all-new Xiaomi 17' on a plain background. It then transitions to show the back of a mint green smartphone being held, highlighting its camera module and the text 'Fantastic hand-feel'. Next, an exploded view of the 'Leica Summilux optical lens' is shown against a black background. A person is then shown holding the phone, focusing on its rear camera. The ad displays sample photos taken with the phone: a portrait of a girl at night and a close-up of a man. It then shows the phone's battery capacity '6330mAh' and 'Xiaomi Surge Battery'. The internal components of the phone are revealed, highlighting the 'Snapdragon 8 Elite Gen 5' chip. Finally, the ad shows two green Xiaomi 17 phones and a promotional offer for free gifts (TVs and a camera kit) with purchases, along with purchase dates and a website address.