A man's surprised reaction upon entering the Wawa store.

The ad opens with a man walking towards a Wawa convenience store. He enters, orders food and drinks from a touchscreen, and then exits with his purchases. The ad shows close-ups of the food and drinks being prepared and packaged. The man is seen leaving the store with a tray of drinks and a bag, smiling. The final scenes show product shots of various Wawa items and the Wawa logo with the text 'NOW OPEN!'. The pacing is quick and upbeat.