An astronaut landing in a parking lot.

The ad opens with a close-up of an astronaut in a helmet, looking upwards. The scene then shifts to a wider shot showing a spacecraft capsule with a parachute deployed, having landed awkwardly in a parking lot, partially covering a car. The astronaut emerges from the capsule, removes his helmet, and walks towards a Waitrose supermarket. The final shot shows the astronaut walking towards the entrance of the Waitrose store.