The initial display of stylized smartphones and the text "Le prix".

The ad opens with a dark background and several stylized images of smartphones. The text "Le prix" appears in the center. Red graphic elements and the words "BLACK FRIDAY" then animate onto the screen. The text "Le prix le plus bas" is displayed. Finally, the text "Chez Vanden Borre grâce à notre garantie du prix le plus bas." appears. The brand logo "Vanden Borre" is in the top right corner throughout.