The ad opens with a stylish woman posing in a sweater against a visually striking geometric wall.

The ad features several women modeling sweaters in different urban settings. The pacing is quick, with rapid cuts between scenes. The first scene shows a woman in a grey turtleneck sweater against a geometric wall. The second scene features a woman with red curly hair on a rooftop, wearing a patterned sweater. The third scene shows a woman in a dark sweater with her arms raised against a city skyline. The fourth scene is a close-up of a woman with red curly hair wearing a black sweater with a teddy bear graphic. The fifth scene shows a woman in a grey collared sweater against the geometric wall again. The final scene is a graphic displaying a smartphone with the Tricot app open, alongside app store logos and a call to action.