The initial display of various personal care products and the prominent text "CUIDADO que se nota".

The ad opens with a display of personal care products on a purple background, including Listerine, Dove soap and body wash, Palmolive shampoo, Nivea deodorant, and Colgate toothpaste. The text "CUIDADO que se nota" appears on the left. The scene then transitions to a close-up of three Axe body spray cans (Cherry Spritz, Pure Coconut, and Blue Lavender) with pricing information. The final scene shows a laptop and smartphone displaying the Tottus website and app, with text about free delivery and express delivery options. The overall aesthetic is clean and modern, with a focus on product presentation and promotional offers.