The reveal of the Tissot watch from its box.

The ad opens with a close-up of a black Tissot watch box on a snowy, icy surface. The box opens to reveal a rose gold watch with a black face. The camera then pans out to show two Tissot boxes, one open and one closed, on the same icy surface. The ad then shows a close-up of a silver Tissot watch in an open box, also on the icy surface. The final shot is a close-up of a black Tissot watch box, which then zooms out to reveal the Tissot logo and tagline.