A man in a plaid shirt standing in a store filled with sporting goods and Christmas decorations.

The ad opens in a retail store with a man in a plaid shirt looking at a bicycle. Other sporting goods are visible, including kayaks and camping gear. Christmas decorations are present. The scene transitions to a man in a garage, wrapping a bicycle in a large sheet. The Sierra logo appears with the tagline 'LET'S GET MOVING'. The ad ends with a shot of the wrapped bicycle and the Sierra logo.