The prominent '7.7 ANIVERSÁRIO' text and celebratory confetti.

The ad opens with a shot of orange boxes with the Shopee logo and some balloons, then transitions to a celebratory scene with confetti, a person holding a Shopee bag over their head, and the number '7.7' prominently displayed. It then showcases a gamer chair and a desk with their sale prices, followed by a person lying down and giving a thumbs up, and finally a close-up of the '7.7 ANIVERSÁRIO' text within a glowing circle, all set against an orange background with falling confetti.