Terry Crews dressed as Santa Claus holding a Shopee phone.

The ad opens with a man dressed as Santa Claus holding a smartphone with the Shopee logo. The background is a warm orange gradient with sparkling lights. The scene transitions to a red background with the number '12' and a small dot. Then, a large graphic appears with '12.12 LIQUIDAÇÃO DE NATAL' (Christmas Sale). Various products are displayed around the text, including a bicycle, an air fryer, a game controller, and perfume bottles, all stacked on red boxes with the Shopee logo. The ad highlights 'R$15 MILHÕES em cupons' (R$15 MILLION in coupons) and 'FRETE GRÁTIS' (FREE SHIPPING). It then shows a close-up of an open Shopee box, followed by the Santa Claus character again, with large text reading 'FRETE GRÁTIS'. The ad concludes with text 'OFERTAS EXCLUSIVAS' (EXCLUSIVE OFFERS) and Shopee Video, showing two smartphones displaying videos. The final scene shows Santa Claus again with the Shopee logo and the text 'NA SHOPEE COMPENSA MAIS' (ON SHOPEE IT PAYS MORE).