A person holding a newspaper with a prominent K18 product advertisement.

The ad opens with a person holding a newspaper with a K18 product advertisement. This transitions to a blurry shot of a smiling woman holding a K18 product, then a close-up of the K18 AirWash dry shampoo bottle surrounded by floating spheres. The ad then shows a person holding a newspaper featuring a Moroccanoil product, followed by close-ups of various Moroccanoil bottles. It then shows a woman with curly hair, followed by a person holding a newspaper with a Fenty Hair product, and then a close-up of a woman applying Ouai Bond Repair Balm. The ad concludes with a montage of Sephora X K18, Sephora X Fenty Hair, and the Sephora logo.