The initial shot of the rotating red cube with the prominent "IMMER GÜNSTIGER" (Always Cheaper) slogan.

The ad opens with a red, translucent cube with the Segmüller logo and slogan on it, slowly rotating against a white background. The camera zooms in on the cube, then transitions to a shot of a modern, green sectional sofa with several decorative pillows and a throw blanket. The sofa is shown against a red background. The camera then focuses on the sofa, highlighting its details and the price.