The sudden appearance of gold confetti and the large '100 JAHRE SEGMÜLLER' graphic.

The ad opens with a woman working at a desk, looking surprised as gold confetti rains down around her. A large 3D graphic of '100 JAHRE SEGMÜLLER' appears. The scene then transitions to product shots of furniture, including a dining set and a wardrobe with a bed. The confetti effect continues throughout the product displays. The pacing is quick, transitioning between the initial surprise and the product showcases.