The large, bold "DÍAS DEL descanso" text and the prominent "45%" graphic.

The ad opens with a close-up of a bed with two pillows, set against a large red backdrop with white text. The text changes to reveal the brand name 'SEARS'. The scene then transitions to a large graphic of '45%' with the text 'De descuento' below it. Various mattresses are shown around the central graphic, and brand logos appear at the bottom. The ad then shows 'En tienda y en línea' (In store and online), followed by 'ENVÍO GRATIS' (Free shipping). Finally, the ad shows the dates of the promotion and the Sears logo with the tagline 'Sears me entiende' (Sears understands me). The pacing is quick, with text and graphics changing rapidly.