A man with a mustache and a "MIKE SCHEELS EXPERT" overlay appears directly in front of the camera.

The video opens with a man standing in front of tents at a golf course, with text overlaying his chest. It then transitions to shots of a modern golf facility, a golf cart, and people being fitted for golf clubs. We see a golfer swinging a club, a golf simulator screen, and close-ups of club adjustments. The ad concludes with scenic shots of a golf course and text overlays.