The text 'il ritorno a scuola più sicuro che mai' and the display of three colorful smartwatches.

The ad opens with a graphic overlay of text on a teal background, featuring three smartwatches. It transitions to show children using the watches in various school-related settings: a boy checking his watch, a girl studying, and a group of children walking together. The watches are highlighted for their features like calls, GPS, and a 'class mode'. The ad concludes with a group of parents and children, emphasizing the watch as a safe companion.