A hand holding a compact fluorescent light bulb.

The video opens with a close-up of a compact fluorescent light bulb being held by a hand. The scene then widens to show a man with curly hair in a kitchen, holding the bulb and looking at a trash can. Text appears asking if used bulbs should be thrown in the trash. The man then walks to a supermarket and approaches a Recupel recycling point, holding the bulb. Large, colorful text appears. The man then deposits the bulb into the recycling bin. The video transitions to an animation showing a light bulb being recycled into raw materials, with arrows indicating a circular process. The ad ends with the Recupel logo and website.