A man energetically cooking in a stylish kitchen.

The ad opens with a man in an apron in a modern kitchen, holding a plate of food. He then moves to the stove and begins cooking, tasting the food as he goes. He smiles and seems to enjoy the process. The scene shifts to a close-up of a bowl of ramen. Then, the man is shown looking into a microwave, pulling out a cup of instant oatmeal. The final scene shows the man in a more casual setting, holding the oatmeal cup, with the RC Willey logo and tagline appearing on screen.