The Rapala "Mooch Minnow" lure is shown in various colors and underwater action.

The video opens with a man wearing a fishing hat and shirt, looking down. It then transitions to a black screen with the Rapala logo and the text "MOOCH MINNOW". A lure is shown, followed by three different colored lures. The scene shifts to underwater footage of a lure being retrieved. The man from the beginning reappears, holding a fishing rod and lure, with text identifying him as a "SCHEELS FISHING EXPERT". He demonstrates how to rig the lure on a jig head. Another person is shown fishing from a boat. The man then shows the lure again, and the video ends with the Scheels logo and website.