The initial text message conversation about a surprising discovery.

The ad opens with a phone screen displaying a text message conversation. The conversation progresses with messages about a discovery, leading to a discussion about shopping with Rakuten and cash back. The visuals then shift to show various products like shoes, a hairdryer, and socks, highlighting sale percentages and the phrase 'ON SALE'. This transitions to a playful animation of ice cream with a cherry on top, symbolizing a sweet deal. The ad concludes with the Rakuten logo and a call to action.