A phone screen displaying a text conversation with the message 'HOW DID WE NOT KNOW ABOUT THIS?'

The ad opens with a phone screen showing a text conversation. The conversation progresses with messages about shopping and Rakuten, accompanied by animated dollar signs. It then transitions to a grid background with text about cash back. The conversation continues, emphasizing savings. Finally, it shows a montage of various products (shoes, jacket, mixer, hair dryer, etc.) and ends with the Rakuten logo and a call to action.