Close-up of a person harvesting sweet potatoes in a field.

The ad opens with a close-up of a person harvesting sweet potatoes in a field. The camera then zooms in on the harvested sweet potatoes, with Japanese text overlayed. Next, a box filled with bright orange citrus fruits is shown, followed by a close-up of one of the fruits with Japanese text. The ad then transitions to a split-screen showing a close-up of a sweet potato, a smartphone displaying an online shopping page for citrus fruits, and a field of rice. The final shot shows the smartphone with the Rakuten Ichiba app logo, and the rice field.