The close-up shot of liquid being poured into a bowl with food and garnishes, followed by the extensive list of grains and beans.

The ad opens with a close-up of a wooden bowl where a liquid is being poured over a small mound of food and some green garnishes. Text appears on screen listing various grains and beans. The scene then transitions to a montage of delicious food items: steaming white rice, crab legs in broth, a burger, and a raspberry tart. A smartphone is shown displaying the Rakuten Ichiba app interface, with a prominent 'Download' button. The montage continues with more food imagery.