The question 'What kind of hockey mom are you?' immediately engages the viewer.

The video features a woman in a hockey store, showcasing different types of hockey moms through various outfits and props. She starts by asking 'What kind of hockey mom are you?' and then transitions through several personas: a mom bundled up against the cold, a mom dressed as a referee, a mom with water bottles, a mom in a team jersey cheering, a mom with a dry-erase board, and finally a mom in goalie gear. The video ends with a shot of hockey sticks and a final scene at the checkout counter with shopping bags.