The large, bold text '1,000 Ponta ポイント 当たる' (Win 1,000 Ponta Points) immediately grabs attention.

The ad features a dark background with white text at the top. Below this, a large, orange and white rectangular graphic dominates the screen. Inside this graphic, there is a cartoon character of a fox-like creature on the left. The text within the graphic is large and bold, highlighting a campaign offering 1,000 Ponta points to 100 winners. The graphic also includes logos for au and NewsPicks. The bottom of the graphic contains smaller text with campaign details and a deadline.