A person in a balaclava holding a crowbar in a therapist's office.

The ad opens with a close-up of a singing bowl being struck, then transitions to a man in a therapist's office. A person in a balaclava and gloves, holding a crowbar, is revealed to be the patient. The scene shifts to a living room with a framed photo and plants. The balaclava-clad person expresses distress about the PhoneWatch alarm system, describing how it's ruining their life and burglar bootcamps. The therapist suggests they could have just knocked. The ad then shows a close-up of the balaclava-clad person's face, becoming increasingly agitated as they describe the camera motion detectors and the app giving them control, and the 'damn 15 second response time'. This escalates into a distorted, multi-faced visual with intense sound effects. The final scene shows a clipboard with notes about 'PhoneWatch' and a montage of PhoneWatch alarm devices with the tagline.