The large percentage discounts (e.g., 32%, 26%) appearing on screen.

The ad cycles through various furniture items on a bright red background. Each item is displayed with its name, original price, sale price, and a percentage discount. A large red pencil with the text "ROTSTIFTWOCHEN" appears in some frames, often obscuring parts of the text or product. The ad ends with a black circle showing "bis 50%" and the Pfister logo.