The festive holiday store display and the variety of dogs.

The ad opens with a split screen. The top left is red with white text and the PetSmart logo. The top right is split into three colored squares: pink with a bone graphic, light blue with a striped ball graphic, and green with diagonal stripes. The bottom half of the screen shows a festive PetSmart store decorated for the holidays. A store employee in a Santa hat waves. Then, a Bernese Mountain Dog sniffs a bin of holiday dog toys. Next, a fluffy dog sits on a red carpet in front of holiday-themed dog apparel. Finally, a yellow Labrador and a small terrier sit on the carpet, also in front of the holiday display. The ad ends with the PetSmart logo and tagline.