The bright yellow background and the animated Ollie's logo.

The ad opens with a bright yellow background featuring the Ollie's logo and the tagline "GOOD STUFF CHEAP." A man in a plaid jacket and bow tie appears, speaking directly to the camera. He gestures to two shoppers, "Shopper A" (dressed in a navy dress) and "Shopper B" (dressed in a pink top and jeans). The man explains that Shopper A was given $100 to shop at a fancy store, while Shopper B was given the same amount to shop at Ollie's. A cartoon of Albert Einstein appears briefly. The scene then shows Shopper A with a small basket of items and Shopper B with a full shopping cart. Confetti falls as the man and Shopper B celebrate their purchases. The ad ends with the Ollie's logo and tagline.