The cartoon scientist and the equation on the chalkboard.

The ad opens with a cartoon scientist holding two beakers, one with yellow liquid and the other with pink, next to the Ollie's logo. It transitions to a chalkboard with the equation "GOOD STUFF + CHEAP = (OLLIE'S)2" written on it, with a hand holding chalk erasing it. The scientist is shown in a classroom setting, then in a store aisle with shelves stocked with various products. The ad then shows a close-up of the scientist holding the pink beaker labeled "GOOD STUFF CHEAP." Finally, it shows a map of the US with many Ollie's store locations marked, and a woman with a shopping cart full of items.