The vibrant red background and the prominent 'OE' logo.

The ad opens with a red background and the OE logo. It transitions to a woman holding a smartphone displaying an online shopping app. Text indicates a 'Cyber Wow' sale from July 13-16. The ad then shows a close-up of black Adidas sneakers with white stripes, highlighting a price of S/139 and free shipping in Lima Metropolitana for purchases over S/99. The final scene shows the OE logo again with text encouraging viewers to visit the website or app, with a blurred image of the app icon.