The falling rose petals and the large "-30%" discount.

The ad opens with a dreamy, soft-focus scene of rose petals falling against a cloudy sky, with the Notino logo and a discount percentage prominently displayed. This transitions to showcasing various beauty products from brands like Maybelline, L'Oréal, and NYX. The scene then shifts to three young women relaxing on a couch, interacting with their phones and the Notino app, exploring 'discovery boxes'. The ad concludes with a woman lying in bed, smelling perfume, with the tagline 'Today is Yours. Feel Good.' The pacing is gentle and aspirational, focusing on self-care and personal discovery.