The initial glowing pink orb and the word NOTINO against a dark background.

The ad opens with a dark background and a glowing pink orb with the word NOTINO in white text. The orb expands and the background becomes a starry night sky with aurora-like lights. The text "BLACK FRIDAY" appears below NOTINO. A smartphone displaying the NOTINO app appears, followed by a close-up of the app showing various products and a "3% in più nell'app" (3% more in the app) graphic. The ad concludes with the NOTINO logo and the tagline "Today is Yours. Feel Good."