The "THE BIG WOW" text and the excited reactions of people to presented gifts.

The ad opens with the Nordstrom Rack logo on a green background. It transitions to a series of quick cuts featuring different people reacting with excitement to various products (a Marc Jacobs bag, a Nest candle, Ugg boots, a charm bracelet advent calendar). The people are wearing festive holiday sweaters. The ad then shows a family and a dog on a couch, all in matching holiday pajamas, with text overlaying the scene. The final shot shows a dog playing with plush toys, with the Nordstrom Rack logo and store/app information.