The initial purple textured background and the prominent Netshoes logo.

The video opens with a close-up of a purple textured surface, then transitions to a shot of two Adidas running shoes, one white and one navy blue, on a dark, textured surface. The brand logo for Netshoes appears at the top. The scene is overlaid with abstract purple and yellow wavy lines. The text "sua corrida, no seu ritmo" appears in yellow, followed by smaller text in white. A bright yellow button with the text "compre agora" appears. The video then transitions to a solid purple background with the Netshoes logo and text, ending with a call to download the app.