The initial purple screen with the distinctive 'n' logo.

The ad opens with the Netshoes logo on a purple background. It transitions to text overlays on a purple background, then to shots of a large retail store interior filled with shelves of shoes and apparel. The store appears to be an outlet, with many boxes and displays. People are seen browsing the store. The pacing is quick, with rapid cuts between different shots of the store and text.