The prominent price of 5490:- on a cardboard box.

The video opens with a close-up of a cardboard box with the NetOnNet logo and the slogan 'HEMELEKTRONIK TILL LAGERPRIS'. The box is then split vertically, revealing a Luxor 65" 4K TV with a price of 5490:- on the left side. On the right side, a sleek image of the same TV is displayed, highlighting its features like ULTRA HD and Chromecast built-in. The video transitions quickly between the box and the TV image.