The large '25%' discount graphic and the woman's gesture.

The ad opens with a woman smiling and looking at the camera, then she turns and gestures. The scene transitions to a graphic with a large '25%' discount and text about 'Crni Petek' (Black Friday). The woman is shown again, pointing to the graphic. The ad then shows a festive living room with Christmas trees and presents, featuring various discounts like '-40%', '-49%', '-52%', and '-70%'. Product images, including a lamp and bedding, are displayed with prices and discounts. The ad ends with the brand logo and store locations.