Max Holloway, a well-known MMA fighter, appears on screen.

The video opens with Max Holloway standing in front of a large digital screen displaying a website interface. He gestures and speaks directly to the camera. The screen shows options for signing up, logging in, and various games or features like 'Battles' and 'Forge'. The video then cuts to close-ups of collectible cards, including Pokémon and UFC cards, some of which are graded. Holloway is shown interacting with a friend and looking at the cards. He returns to the screen, and he and his friend interact with the digital vending machine interface. The video ends with a shot of the BOXED logo and tagline.