The text 'WHAT THE SPF?!' superimposed over shimmering water.

The ad opens with shimmering water, then transitions to a close-up of a woman applying sunscreen from a bright orange bottle. The next scene shows another woman applying sunscreen to her stomach. The ad then features a close-up of a woman's face holding a white tube, followed by a shot of her posing with the tube. The final scenes show a product shot of a red tube and a woman in a bikini on the beach, ending with a shot of shimmering water.