The large, bright "12.12" graphic with a Santa hat.

The ad opens with a festive, Christmas-themed graphic featuring the text "ESQUENTA 12.12" and the Lojas Edmil logo. It then transitions to showcase various products on sale: a 50" TCL Smart TV, a Moto G86 smartphone, and a Consul automatic washing machine. Each product is presented with its original price, sale price, and discount amount. The ad also highlights a promotional giveaway of three trucks and five motorcycles. The final scenes return to the "ESQUENTA 12.12" graphic and the Lojas Edmil logo, with a man in a red shirt appearing briefly to explain the contest.