The large, bold '4.4' graphic.

The ad opens with a large, stylized '4.4' graphic and the Lojas Edmil logo. It then transitions to show various home appliances on sale, including a kitchen cabinet set, a microwave, an air fryer, and a washing machine. The visuals are bright and dynamic, with animated elements and price displays. The pacing is quick, showcasing multiple products and offers within a short timeframe. The ad concludes by returning to the '4.4' graphic and logo.