The large, bold text "JUŻ OD 6,99 ZŁ" and the "50% TANIEJ" banner immediately grab attention.

The ad features a bright yellow background with various food products and promotional text. On the left, there are packages of sliced meats labeled 'Wędliny Deluxe'. In the center, a red banner announces '50% TANIEJ DRUGI, TAŃSZY PRODUKT' (50% OFF SECOND, CHEAPER PRODUCT) and mentions 'Wszystkie marcepany Favorina' (All Favorina marzipans). To the right, there are colorful marzipan candies and a chocolate marzipan bar. The Lidl logo is prominently displayed on the top right.