The initial shot of the man in the workshop and the close-up on the work pants with tools.

The ad opens with a man in a black jacket walking away from the camera in a workshop setting. The camera then focuses on his work pants with multiple pockets. Next, a man is shown using a circular saw, creating dust. The final scenes show a product display with a fleece jacket and work pants, followed by a smartphone screen displaying the Lidl website, and finally the Lidl logo.