The large, bold yellow text "o ponad 55 zł!" (over 55 zł!) immediately grabs attention.

The ad is split into two halves: a red left side and a blue right side. The left side features large yellow text on a red background. The right side shows a shopping basket filled with groceries, the Lidl logo, and a Biedronka logo with a ladybug. Prices are displayed for both stores, with a call to action button.