The prominent "PRODUCTOS A $1.000" text and the downward-pointing red arrow.

The ad features a blue background with three distinct panels. The left panel shows a red arrow pointing down with a yellow tag that says "PRODUCTOS A $1.000". The middle panel cycles through different products: a green bottle of dish soap, a pouch of fabric softener, a bag of rice, a can of cream, and a can of tuna. The right panel changes to show different offers: free shipping for purchases over $45.000, a 6% cashback offer with Lider Bci, and a final screen with the Lider logo and slogan. The Lider App logo is present at the bottom left of the screen throughout.